Inclusivity in Luxury Consulting
Dedicated to delivering bespoke customer-inclusivity business solutions to the industries of luxury hospitality, travel and lifestyle, Inclu Consulting is our strategy, education, marketing and design consultancy.
The value of customer-inclusivity
Historically, few organisations have been aware of the true potential of an emerging market of HNW and UHNW customers seeking inclusive services and experiences. And with a disabled global population in excess of of 1.5 billion with collective annual spending power of $10 trillion, perhaps without equivalence in its scale of opportunity.
The value of Inclu Consulting
Most organisations are familiar with and have adopted diversity and inclusivity practices and procedures within their workforce, but few have recognised their obligations as service providers to address ‘customer-inclusivity’. They are both equally as important but are quite distinct, should not be conflated and require a completely different strategic application. Inclu Consulting is uniquely positioned in the luxury hospitality, travel, and lifestyle sector to deliver tailored customer-inclusivity strategies that to generate directly attributable and measurable ‘new-customer’ returns on investment.
Inclusivity be design – introducing Inclu Studio
Historically, the vast majority of the built environment, the very foundations and fabric of our hotels, resorts, restaurants, bars and event spaces have given at best a cursory nod to extreme functionality – the recognition that if we design for those with the most complex of requirement, absolutely every guest and service user will benefit.
It has been this failure to design for functionality and style, in equal measure, that has created a burgeoning global inventory of adapted bedrooms, bathrooms and other facilities that are neither attractive nor functionally optimal. A potential annual revenue value for hospitality, of trillions of dollars often regarded as ‘inferior stock’, hidden from view, and in in contrast to every other accommodation type in a property, made difficult to find and book. That is not only commercially remiss but potentially discriminatory under equality legislations.
What is the IncluStudio view?
It is that inclusive design can be completely beautiful as well supremely functional. Not only in the fixed, physical environment but in the look, feel and usability of amenities such as bathrooms, furniture, fashion, swimming pools, F&B and event spaces. In the way we present information – our websites, social media and marketing. In fact, every aspect of a guest or users experience with your organisation, property or service.
Who are these designers and creatives?
They are a rare and precious community of talent pool, and we are privileged to partner with the best. Depending on the project and requirement, we can draw on world-class architects and designers who work exclusively to Universal Design principles.
What should you do next?
Don’t even think about signing off on new-build or renovation plans until you have spoken with us. Just that one action could ensure this is a project that gets it right from the get-go. Is designed to be experienced by the entire spectrum of user diversity, removing barriers to more custom on the drawing board and not through second-best and always more disruptive solutions and costly remedial work down the line.
Now that has to be worth a call.
To begin that conversation you can reach us at +44 (0)203 916 5162 or email us at team@inclu.uk
