The annual spending power of the worlds population of 1.3 billion disabled people and their households, is currently estimated to be worth $10 trillion, increasing by 14% per annum. And yet only 4% of businesses have a targeted strategy for servicing this emerging market.
This is a missed opportunity on a gargantuan scale. Indeed, in their ‘The Disability Inclusion Advantage” report, leading global professional services company, Accenture, state that “Companies that have improved their inclusion of persons with disabilities over time are four times more likely than others to have total shareholder returns that outperform those of their peer group”.
Moreover, in the conscience of the vast majority of disabled people and those that know them, luxury hospitality simply does not exist. So making visible to them what is currently not visible and understanding that earning profit from disability is driven by better customer experience, adopting universal design and build principles for all new property developments and refurbishments, and empowering and maximizing human capital — actions and behaviours that focus on delighting disabled guests represents a revenue generating, brand differentiating, value adding and loyalty-building opportunity without equivalence.
So our dedicated and uniquely experienced team of in-house and preferred-partner consultants now invite you to learn about total-guest-inclusion, the full human experience strategy for everyone who comes to stay. An approach from the drawing board onwards that will position you as leaders of inclusion – firmly at the forefront of what is rapidly being recognised as the most significant and transformational emerging market and growth opportunity for luxury hospitality, lifestyle and leisure in decades.
To arrange a free IncluByDesign consultation contact drawingboard@inclu.uk