The annual spending power of the worlds population of 1.3 billion disabled people and their households, is currently estimated to be worth $8 trillion, increasing by 14% per annum. And yet only 4% of businesses have a targeted strategy for servicing this emerging market.
Moreover, in the conscience of the vast majority of disabled people and those that know them, luxury hospitality simply does not exist. So making visible to them what is currently not visible and understanding that earning profit from disability is driven by better customer experience, adopting universal design principles for all new product development, and empowering and maximizing human capital — actions and behaviours that focus on delighting disabled guests represents a revenue generating, brand differentiating, value adding and loyalty-building opportunity without equivalence.
So our dedicated and uniquely experienced team here at Incluserve now invite you to learn about guest-inclusion – a full human experience strategy for everyone who comes to stay, that will position you as leaders of inclusion – firmly at the forefront of what is rapidly being recognised as the most significant and transformational emerging market and growth opportunity for luxury hospitality and leisure in decades.